Elevate your Brand with David Brier: Lead to Succeed 73
Is your brand suffering from deflation and in need of elevation? Then listen in to this episode!
Today, I have David Brier, Google’s number one ranked rebranding expert, joining me on the show.
David’s four decades of branding expertise makes him sought after by companies of all sizes, from startups to global organizations, and every industry demanding an unorthodox edge in today’s business climate.
David is the bestselling author of his number one Amazon book “Brand Intervention: 33 steps to Transform Your Brand into the Brand You Need.”
David and his work have been featured in Adweek, Fast Company, Forbes, Inc, Huffington Post, Entrepreneur, Thrive Global, The New York Times and numerous blogs and podcasts worldwide.
In this episode, David and I will be talking about everything branding.
Are you ready to elevate your brand? Listen in and learn.
Key Talking Points of the Episode:
[02:45] What gravity are brands facing, and how does David help them elevate?
[05:14] Is there wisdom in replicating what’s working for other brands/companies?
[09:14] How to borrow a page from successful companies
[14:28] What gets people into David’s funnel?
[18:46] Dealing with a company versus a person. Which one does David find easier?
[25:32] How leaders should genuinely show up every day
[30:14] Rebranding a historical event
[34:01] How David transitioned from New York
[34:42] Rapid fire questions
Standout Quotes from the Episode:
“If we don’t understand the reason that’s driving something, then we’re simply mimicking actions.”
“We only have two options, when we’re out in the world, right, there’s either adding to the noise or rising above the noise.”
“Old information will not result in new conclusions.”
“Go into allowing people to come to New conclusions, and thereby become customers.”
“If you know there are things that will open your eyes, your mind and heart. If those things are done, consistently, relevantly, authentically, and in a way, that’s that where it’s truly genuine, providing true value, that will ultimately lead to relationships, and it will ultimately open a wallet.”
“I absolutely believe our job as brands is to is to educate, to illuminate, and help people understand.”
Connect with David Brier:
Website: https://www.risingabovethenoise.com/
LinkedIn: https://www.linkedin.com/in/davidbrier/
Resources Mentioned:
Brand Intervention (Branding Bible) - David Brier
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