Inside In-House Marketing with Kasper Sierslev: Lead to Succeed 146
Episode Summary:
Mastering in-house marketing (the practice of handling marketing efforts within a company using its own employees and resources, rather than outsourcing to an external agency or contractor) demands a mix of insight, strategy, and innovation.
How can one leverage these elements to not just survive but thrive in the competitive landscape? Today, we explore these critical questions with our guest, Kasper Sierslev.
Kasper's passion for in-house marketing is unmistakable, as reflected in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, driving the industry to new heights.
As the founder of a company dedicated to helping brands build and strengthen in-house competencies, Kasper brings a wealth of experience. His extensive background includes pivotal roles in renowned brand agencies, leading his own startup, and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, seamlessly bridging the gap between diverse industry landscapes.
Key Talking Points of the Episode: (Note: timestamps follow the audio recording)
[02:12] More about Kasper’s bio.
[06:28] More about in-house marketing.
[09:35] Kasper’s advice for people who are not part of an in-house marketing team and struggle to gain a broader perspective on their own.
[13:34] Kasper's advice for those doubting their ability to compete in a crowded market.
[16:35] How Kasper inspires people to get beyond their comfort zone.
[21:49] Kasper’s perspective on how leaders can create individualized work environments while addressing team needs.
[26:08] Kasper's view on the essence of marketing and what distinguishes good marketing from bad, along with budget-friendly tips for those with limited resources.
[31:01] What Kasper envisions as the future of work in the creative space, where AI is used as a tool to be leveraged rather than feared.
[34:29] Kasper’s advice for someone considering leaving their current job to start their own company.
[36:23] Kasper’s biggest mistake and how he learned from it.
[38:12] Rapid-fire questions.
[42:37] Kasper’s final life lesson.
Connect with Kasper Sierslev:
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Get Naphtali’s books:
Becoming the New Boss: The New Leader's Guide to Sustained Success
Becoming the Productive Boss: 5 Proven Steps to Leading High Performing Teams
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