Mastering in-house marketing (the practice of handling marketing efforts within a company using its own employees and resources, rather than outsourcing to an external agency or contractor) demands a mix of insight, strategy, and innovation.
How can one leverage these elements to not just survive but thrive in the competitive landscape? Today, we explore these critical questions with our guest, Kasper Sierslev.
Kasper's passion for in-house marketing is unmistakable, as reflected in his best-selling book, "Moving In-House." He envisions a future where books, reports, and talks act as catalysts for innovation, driving the industry to new heights.
As the founder of a company dedicated to helping brands build and strengthen in-house competencies, Kasper brings a wealth of experience. His extensive background includes pivotal roles in renowned brand agencies, leading his own startup, and overseeing global campaigns for one of the world's largest shipping companies. This multifaceted experience equips him with a unique perspective, seamlessly bridging the gap between diverse industry landscapes.
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