Targeting Your Market with Derek Champagne: Lead To Succeed 100
We all want a strong brand.
And we want to market and sell effectively.
Easier said than done, right?
Which is what made this conversation with Derek Champagne so exciting!
Cause he’s got the answers… and they’re simpler to apply than you might think!
Derek is CEO of The Artist Evolution—a marketing, design, and practice management firm. He helps businesses of all budgets design and implement marketing strategies that yield tangible results.
Derek has developed and managed brands and marketing campaigns in multiple industries, from start-ups to household names. He is a guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter.
Derek is also a nationally published musician who has made musical contributions to the soundtracks of television shows on ABC, MTV, Bravo, Oxygen, and the E! Channel.
Listen in and learn how to use effectively marketing to grow your brand.
Key Talking Points of the Episode:
[06:04] The core components of successful brands.
[08:43] What would Champagne say to someone who has a range of products/services that gets to the core?
[12:35] Why people don’t automatically assume that listening to their customers is step 1.
[15:15] How does understanding how to make a potential client a hero in their own story affect a marketing approach.
[25:03] The importance of knowing who your target market is.
[29:14] Why mastermind groups are so valuable.
[32:33] Champagne’s biggest mistake and how he grew from it.
[34:42] Rapid-fire.
[37:48] A final life lesson.
Standout Quotes from the Episode:
“My mindset is always: how do we get a better stickiness.”
“It may not be your fault, but it is your problem.”
“Think of yourself as a legacy entrepreneur.”
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