Rethinking Paths with Cynthia Kay: Lead to Succeed 128

Episode Summary:

Remaining entrenched in a career path that fails to resonate with one's true passion is a substantial life misstep. Opting for a fulfilling career isn't merely a luxury but an essential pursuit for a well-rounded and contented life. That’s exactly what our guest Cynthia Kay will be sharing about.

Cynthia is the Founder of Cynthia Kay and Company, an award-winning media production company, an author, speaker, and an expert in small business leadership. That expertise comes from over three decades of building her own company. As a business leader and trailblazer among women keynote speakers, her success has been widely recognized. Cynthia works with current and aspiring small business leaders across sectors, industries, or growth stages to help them achieve their goals. She is past Chair of the National Small Business Association (NSBA).

Listen in and learn more about mistakes leaders often make and how to avoid them.

Key Talking Points of the Episode: (Note: timestamps follow the audio recording)

[02:07] What Cynthia does for her clients and how she got started.

[06:15] How ready does Cynthia find her new clients to be getting into the concept of storytelling and what advice does she offer to listeners unfamiliar with its critical importance?

[09:21] How Cynthia guides faceless large enterprises through the storytelling process ensuring they attain relatability.

[12:42] Cynthia's process to ensure that the companies she works with maintain a balance, recognizing that their messaging needs to resonate internally as well as externally.

[17:07] Small businesses’ challenges that are holding them back from taking the next step to growing their businesses.

[21:05] Cynthia's opinion on how big a vision should be in terms of what’s realistic and in terms of making sure that people don’t get discouraged.

[24:26] Baby steps individuals can take to enhance their comfort level with public speaking.

[26:37] Leadership lessons that Cynthia extracted from being a talk show host and reporter.

[28:39] Cynthia’s biggest mistake and how it helped her become who she is today.

[31:23] Rapid-fire questions.

[33:57] Cynthia’s final life lesson.

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