Building Connections that Matter with Anthony Iannarino: Lead to Succeed 129

Episode Summary:

In a marketing world filled with self-promotion, it's time for a change. Instead of shouting "Me, Me, Me," success now hinges on understanding and connecting with our audience. In this episode, our guest, Anthony Iannarino will be talking about the importance of shifting our focus from self-centered narratives to building genuine connections that resonate.

Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.

In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals.

Listen in and learn more about the importance of building connections that matter.

Key Talking Points of the Episode: (Note: timestamps follow the audio recording)

[02:52] What brought Anthony to where he is now and how he helps people.

[13:20] What is the essence of selling for Anthony and the common mistake done by people in this field.

[16:49] How Anthony helps people adeptly transition from awkward initial marketing small talk with unfamiliar audiences to making the conversation genuinely relevant.

[22:14] Anthony’s insight on the following quote: “you will never win all the clients you want, you win all the clients that want you.”

[29:11] How Anthony is so consistent in content creating and posting daily and what are the challenges that he faces.

[32:20] Anthony’s insight on “Why opt for specialized services when AI offers assistance for free?”

[36:43] Anthony’s biggest mistake and what he learned from it.

[38:25] Rapid-fire questions.

[42:54] Anthony’s final life lesson.

Standout Quotes from the Episode:

“You have a goal, but you have a soul.”
“Compassion is a lot better than empathy.”

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